Lis Perez, Founder & Editor-in-Chief

Lis was born and raised in Calgary, AB Canada. Living in Calgary for over 20 years, Lis was at True Beauty Onlinethe receiving end of low self-esteem and shattered self-confidence. Being of Asian descent, Lis has suffered through many rough patches in her life in order to be accepted within what is suppose to be a multicultural society.

"I, for one, have continuously fought my way through this world, trying to be someone who I am not. Trying to be someone who I thought the world expected me to be. For many, many years, I have constantly gone through many trials and tribulations in order to finally be proud of who I am. Of course, low self-esteem was a factor...which then led to constantly being bullied and then a phase of depression. However, after all of these years of feeling like I have nothing to offer this world, I came to the realization that I am just as beautiful on the inside as anyone else on this planet."

Inspiration for TBO? Lis' 15 year old daughter, Keyla. Lis witnessed first-hand how her eldest daughter was ridiculed by her fellow peers for being "different" and not looking like a 'normal' Canadian with her tanned skin. She saw how her eldest was bullied and her self-esteem begin to shatter, thinking that as a 15 year old, she should be skinnier. The media constantly portrays it as 'if you're skinny and have an hour glass figure, you're automatically considered beautiful.' Witnessing her daughter's frustrations with herself, Lis came to the realization that something needed to be done to change how the world portrays others. Hence, True Beauty Online was born.